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The Most Popular Accessories Across Europe

From watches to rings, sunglasses to gloves, Trendhim reveals the most popular fashion accessories currently dominating the European fashion market.

Integral to bringing an outfit together, fashion accessories are the ideal way to add hints of your personality into what you wear. As patterns, colours and styles come in and out of fashion, accessories such as watches, rings, chains, gloves and more, remain staples to a complete wardrobe, withstanding trend shifts.

To offer insight into the current European fashion landscape, we analysed Google search data across the last year (January 2022-2023) across European countries to reveal the most-searched accessory within each.

Europe’s Most Searched Fashion Accessories

In the UK, watches are the most popular accessory at 3,183,000 searches. This is followed by rings and sunglasses. However, rings are the most searched accessory across all European countries in our dataset - generating 7.7 million searches in the last year.


Accessory - Total searches (Jan 22 - Jan 23)*

Rings - 7,719,330

Watches - 7,666,270

Sunglasses - 3,760,940

Bracelets - 2,501,480

Necklaces - 2,139,250

Ties - 1,460,520

Scarves - 1,305,210

Gloves - 1,056,310

Belts - 868,240

Cufflinks - 711,600

Bow ties - 286,100

Pocket squares - 211,750

Tie clips - 162,620

*across European countries in our dataset (excl. Russia, see caveats)

In France, bracelets came out on top with 728,000 searches - and in Spain, ties generated 333,500 searches in the last year making, them the top most-searched accessory. Whilst, in Monaco, sunglasses take the top spot.

Reflecting the colder climates, in Belarus, gloves are the second most-searched accessory - and in Sweden, scarves are the third most-searched accessory.

1 The most popular accessories across europe1.1 How to style popular accessories

How To Style Popular Accessories

If you’re keen to keep up with the European fashion trends, then we’re here to help. Here are some timeless ways men can style some of the most popular accessories revealed in our research to give your everyday outfits more of an edge.

Watches

Believe it or not, there’s a right way to wear a watch when it comes to being fashionable. Whilst it may not be as crucial to your day-to-day outfits, more formal events that require you to be suited and booted can be totally altered by the way you choose to style this popular accessory.

Generally, you need to think about the metal colour, strap material and style of your watch depending on what you’re wearing. Wear your watch loose enough to have full use of your wrist and never, ever, wear your watch over a shirt sleeve. For more dos and don’ts of watch styling visit our guide on How To Wear A Men’s Watch With Style.

Casio Vintage AQ-230A-7DMQYES

Casio Vintage AQ-230A-7DMQYES

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CAD $99.90

CAD $88.91

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Gold-Tone Movement

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Gold-Tone Movement

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CAD $359.00

CAD $319.51

Phantom | Black Stainless Steel Skeleton Watch With Black Dial

Phantom | Black Stainless Steel Skeleton Watch With Black Dial

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CAD $99.90

CAD $84.91

Casio Vintage AQ-230A-1DMQYES

Casio Vintage AQ-230A-1DMQYES

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CAD $99.90

CAD $88.91

Casio Vintage A168WA-8AYES

Casio Vintage A168WA-8AYES

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CAD $79.90

CAD $71.11

Casio Collection W-59-1VQES

Casio Collection W-59-1VQES

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CAD $49.90

CAD $44.41

Dante II | Gunmetal Grey Stainless Steel Skeleton Watch With Gunmetal Dial

Dante II | Gunmetal Grey Stainless Steel Skeleton Watch With Gunmetal Dial

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CAD $379.00

CAD $337.31

Dante II | Gold-Tone & Black Stainless Steel Skeleton Watch With Black Dial

Dante II | Gold-Tone & Black Stainless Steel Skeleton Watch With Black Dial

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CAD $359.00

CAD $319.51

Casio Vintage A158WEA-1EF

Casio Vintage A158WEA-1EF

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CAD $79.90

CAD $71.11

Kevil | Dark Grey Slim Dress Watch With Dark Grey Dial & Brown Leather Strap

Kevil | Dark Grey Slim Dress Watch With Dark Grey Dial & Brown Leather Strap

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CAD $199.00

CAD $177.11

Moment | Gold-Tone Minimalist Dress Watch With Gold-Tone Dial & Rust Leather Strap

Moment | Gold-Tone Minimalist Dress Watch With Gold-Tone Dial & Rust Leather Strap

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CAD $119.00

CAD $105.91

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Silver-Tone Movement

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Silver-Tone Movement

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CAD $359.00

CAD $319.51

Aeris | Brown Brass Chronograph Watch with Green Dial

Aeris | Brown Brass Chronograph Watch with Green Dial

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CAD $299.00

CAD $266.11

Ternion | Silver-tone and Cream Stainless Steel Dual-time Watch

Ternion | Silver-tone and Cream Stainless Steel Dual-time Watch

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CAD $199.00

CAD $177.11

Ternion | Black and Gold-tone Dual-time Watch

Ternion | Black and Gold-tone Dual-time Watch

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CAD $199.00

CAD $177.11

Motus | Silver-Tone Automatic Skeleton Watch With Black Leather Strap

Motus | Silver-Tone Automatic Skeleton Watch With Black Leather Strap

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CAD $299.00

CAD $266.11

Phantom | Black Stainless Steel Skeleton Watch With Gold-Tone Dial

Phantom | Black Stainless Steel Skeleton Watch With Gold-Tone Dial

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CAD $99.90

CAD $84.91

Casio Collection AE-1200WH-1CVEF

Casio Collection AE-1200WH-1CVEF

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CAD $79.90

CAD $71.11

Cicero  | Gold-Tone With Green Dial Vintage Chronograph Brown Leather Watch

Cicero | Gold-Tone With Green Dial Vintage Chronograph Brown Leather Watch

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CAD $359.00

CAD $319.51

Tide | Silver- & Gold-Tone Stainless Steel Dive Watch With Blue Dial

Tide | Silver- & Gold-Tone Stainless Steel Dive Watch With Blue Dial

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CAD $199.00

CAD $177.11

Rings

Rings have been an empowering accessory for men throughout history and today's no different. There are a few key tips for styling Europe's most popular fashion accessory to ensure it accentuates your style.

Go subtle or go statement, there’s no in-between when it comes to styling rings. We recommend no more than three rings per hand - that way you type a bit better! Other key ring styling rules have been broken down in our 4 Style Tips for Wearing Men’s Rings.

8 mm Silver-Tone Stainless Steel With Cut Grooves Ring

8 mm Silver-Tone Stainless Steel With Cut Grooves Ring

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CAD $39.90

CAD $31.92

Orisun | Gold-Tone African Jade Signet Ring

Orisun | Gold-Tone African Jade Signet Ring

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CAD $59.90

CAD $47.92

7 mm Matte Black Stainless Steel Ring

7 mm Matte Black Stainless Steel Ring

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CAD $39.90

CAD $31.92

Orisun | Silver-Tone Stainless Steel Larimar Stone Signet Ring

Orisun | Silver-Tone Stainless Steel Larimar Stone Signet Ring

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CAD $54.90

CAD $43.92

Sentio | Silver-Tone Stainless Steel Flexible Mesh Ring

Sentio | Silver-Tone Stainless Steel Flexible Mesh Ring

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CAD $29.90

CAD $20.93

7 mm Matte Silver-Tone Stainless Steel Ring

7 mm Matte Silver-Tone Stainless Steel Ring

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CAD $44.90

CAD $35.92

Sentio | Silver-Tone Stainless Steel Curb Chain Ring

Sentio | Silver-Tone Stainless Steel Curb Chain Ring

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CAD $39.90

CAD $31.92

Aesop | 6 mm Silver-Tone Titanium Ring

Aesop | 6 mm Silver-Tone Titanium Ring

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CAD $54.90

CAD $43.92

7 mm Matte Gold-Tone Ring

7 mm Matte Gold-Tone Ring

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CAD $44.90

CAD $35.92

Aesop | 8 mm Black Titanium With Silver-Tone Edges Ring

Aesop | 8 mm Black Titanium With Silver-Tone Edges Ring

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CAD $59.90

CAD $47.92

Gravel | Silver-Tone Stainless Steel With Aquatic Agate Signet Ring

Gravel | Silver-Tone Stainless Steel With Aquatic Agate Signet Ring

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CAD $54.90

CAD $43.92

Atlantis | Amethyst Signet Ring

Atlantis | Amethyst Signet Ring

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CAD $89.90

CAD $76.41

Fortis | 7 mm Gunmetal & Rose Gold-Tone Damascus Steel With Titanium Inlay Double Grooved Ring

Fortis | 7 mm Gunmetal & Rose Gold-Tone Damascus Steel With Titanium Inlay Double Grooved Ring

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CAD $129.00

CAD $114.81

Dark Turquoise Ceramic Ring

Dark Turquoise Ceramic Ring

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CAD $39.90

CAD $27.93

Gravel | Silver-Tone Stainless Steel Signet Ring

Gravel | Silver-Tone Stainless Steel Signet Ring

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CAD $54.90

CAD $38.43

5 mm Polished Silver-Tone Adjustable Stainless Steel Ring

5 mm Polished Silver-Tone Adjustable Stainless Steel Ring

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CAD $39.90

CAD $31.92

8 mm Polished Black Ceramic Ring

8 mm Polished Black Ceramic Ring

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CAD $39.90

CAD $31.92

Adrian | 6 mm 925 Sterling Silver With Bark Texture Ring

Adrian | 6 mm 925 Sterling Silver With Bark Texture Ring

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CAD $89.90

CAD $76.41

Aesop | 8 mm Titanium With Black Cross Hatch Pattern Ring

Aesop | 8 mm Titanium With Black Cross Hatch Pattern Ring

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CAD $59.90

CAD $47.92

8 mm Black Ceramic With Polished Edges Ring

8 mm Black Ceramic With Polished Edges Ring

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CAD $69.90

CAD $48.93

Bracelets

The key to styling men’s bracelets is the illusion of effortlessness. Whilst you may care enough to be researching how best to wear bracelets, your style should appear natural and unbothered. Some key ways to do this include ensuring your bracelets fit well, opting for natural materials and matching your bracelet style to the occasion. Explore more in our guide How To Style Men’s Bracelets Without Overdoing It.

Icon | Black Leather, Onyx & Tiger's Eye Double Bracelet

Icon | Black Leather, Onyx & Tiger's Eye Double Bracelet

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CAD $69.90

CAD $59.41

Black Lava Rock, Onyx & Coconut Bracelet Set

Black Lava Rock, Onyx & Coconut Bracelet Set

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CAD $39.90

CAD $31.92

Roy | All Black Leather & Stainless Steel Wrap Bracelet

Roy | All Black Leather & Stainless Steel Wrap Bracelet

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CAD $59.90

CAD $47.92

6mm Silver-Tone Stainless Steel Curb Chain Bracelet

6mm Silver-Tone Stainless Steel Curb Chain Bracelet

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CAD $44.90

CAD $35.92

Miro | Black Lava Rock, Coconut & Tiger's Eye Bracelet Set

Miro | Black Lava Rock, Coconut & Tiger's Eye Bracelet Set

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CAD $39.90

CAD $31.92

Icon | Black Leather & Lava Rock Double Bracelet

Icon | Black Leather & Lava Rock Double Bracelet

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CAD $69.90

CAD $59.41

6mm Black Stainless Steel Curb Chain Bracelet

6mm Black Stainless Steel Curb Chain Bracelet

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CAD $54.90

CAD $43.92

4mm Silver-Tone Stainless Steel Curb Chain Bracelet

4mm Silver-Tone Stainless Steel Curb Chain Bracelet

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CAD $39.90

CAD $31.92

Miro | Black Lava Rock & Blue Agate Bracelet Set

Miro | Black Lava Rock & Blue Agate Bracelet Set

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CAD $39.90

CAD $31.92

Collins | 3mm Black Woven Leather Bracelet

Collins | 3mm Black Woven Leather Bracelet

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CAD $39.90

CAD $31.92

White Turquoise & Stainless Steel Bracelet

White Turquoise & Stainless Steel Bracelet

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CAD $29.90

CAD $23.92

Emerald Green Agate Bracelet

Emerald Green Agate Bracelet

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CAD $29.90

CAD $23.92

Miro | Black Lava Rock & Natural Stone Bracelet Set

Miro | Black Lava Rock & Natural Stone Bracelet Set

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CAD $39.90

CAD $31.92

Red Tiger's Eye & Stainless Steel Bracelet

Red Tiger's Eye & Stainless Steel Bracelet

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CAD $39.90

CAD $31.92

Wrap-around Brown Leather Adjustable Bracelet

Wrap-around Brown Leather Adjustable Bracelet

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CAD $29.90

CAD $23.92

Naxos | Black Braided Leather & Blue Lapis Lazuli Bracelet

Naxos | Black Braided Leather & Blue Lapis Lazuli Bracelet

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CAD $64.90

CAD $55.16

Naxos | Black Braided Leather & Red Tiger's Eye Bracelet

Naxos | Black Braided Leather & Red Tiger's Eye Bracelet

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CAD $59.90

CAD $47.92

Black & Brown Braided Nylon Bracelet Set

Black & Brown Braided Nylon Bracelet Set

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CAD $29.90

CAD $23.92

Icon | Black Leather & Silver-Tone Stainless Steel Bracelet

Icon | Black Leather & Silver-Tone Stainless Steel Bracelet

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CAD $64.90

CAD $55.16

Thin Silver-Tone Stainless Steel Cuff Bracelet

Thin Silver-Tone Stainless Steel Cuff Bracelet

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CAD $29.90

CAD $23.92

Sunglasses

A summer staple, sunglasses are an easy way to look cool - whatever you’re wearing. The key to styling sunglasses is to choose a pair that best compliments your face shape i.e. rounded sunglasses for square-shaped heads or rectangular sunglasses for round heads. For men, the top of your sunglasses should follow the line of your eyebrows. And, it might go without saying, but don’t wear sunglasses in the dark - you don’t look cool, you just look silly.

More sunglasses styling tips can be found in our Sunglasses Guide.

Necklaces

Know what story you want to tell when it comes to the chain you choose to wear. Whether it’s an engraved dog tag, a simple chain or a pendant, each can convey a particular message about the type of style you prefer and the personality beneath the look.

Match the metal hue of your chain to the rest of your accessories for a complete metallic look that accentuates your chosen colour palette and provides a well-rounded look.

Check out our Ultimate Guide To Necklaces for more styling tips.

Essentials | 4 mm Silver-tone Figaro Chain Necklace

Essentials | 4 mm Silver-tone Figaro Chain Necklace

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CAD $59.90

CAD $47.92

6 mm Black Stainless Steel Cuban Chain Necklace

6 mm Black Stainless Steel Cuban Chain Necklace

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Black Sale

CAD $59.90

CAD $47.92

4 mm Silver-Tone Stainless Steel Curb Chain Necklace

4 mm Silver-Tone Stainless Steel Curb Chain Necklace

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Best Seller
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CAD $54.90

CAD $43.92

6 mm Silver-Tone Stainless Steel Cuban Chain Necklace

6 mm Silver-Tone Stainless Steel Cuban Chain Necklace

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Black Sale

CAD $59.90

CAD $47.92

Black Stainless Steel Cross Cable Chain Necklace

Black Stainless Steel Cross Cable Chain Necklace

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CAD $44.90

CAD $35.92

Gunmetal Stainless Steel With Inlined Cross Cable Chain Necklace

Gunmetal Stainless Steel With Inlined Cross Cable Chain Necklace

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CAD $54.90

CAD $43.92

Atlas | Silver-tone Compass and Azurmalachite Pendant Necklace

Atlas | Silver-tone Compass and Azurmalachite Pendant Necklace

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CAD $99.90

CAD $84.91

2 mm Silver-Tone Stainless Steel Curb Chain Necklace

2 mm Silver-Tone Stainless Steel Curb Chain Necklace

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Popular gift
Black Sale

CAD $54.90

CAD $43.92

Essentials | 4 mm Gold-tone Figaro Chain Necklace

Essentials | 4 mm Gold-tone Figaro Chain Necklace

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CAD $54.90

CAD $38.43

Amager | 6 mm Silver-Tone Stainless Steel Figaro Chain Necklace

Amager | 6 mm Silver-Tone Stainless Steel Figaro Chain Necklace

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Black Sale

CAD $59.90

CAD $47.92

Essentials | 6 mm Silver-tone Figaro Chain Necklace

Essentials | 6 mm Silver-tone Figaro Chain Necklace

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CAD $59.90

CAD $41.93

8 mm Silver-Tone Stainless Steel Cuban Chain Necklace

8 mm Silver-Tone Stainless Steel Cuban Chain Necklace

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Best Seller
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CAD $59.90

CAD $47.92

4 mm Black Stainless Steel Curb Chain Necklace

4 mm Black Stainless Steel Curb Chain Necklace

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CAD $54.90

CAD $43.92

Coconut & Tiger's Eye Surfer Necklace

Coconut & Tiger's Eye Surfer Necklace

Black Sale

CAD $44.90

CAD $31.43

Coconut & Green Jasper Surfer Necklace

Coconut & Green Jasper Surfer Necklace

Black Sale

CAD $44.90

CAD $35.92

Matte Black Stainless Steel Bar Pendant Necklace

Matte Black Stainless Steel Bar Pendant Necklace

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Black Sale

CAD $44.90

CAD $35.92

Polished Silver-Tone Stainless Steel Bar Pendant Necklace

Polished Silver-Tone Stainless Steel Bar Pendant Necklace

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Black Sale

CAD $54.90

CAD $38.43

Essentials | 6 mm Gunmetal Black Figaro Chain Necklace

Essentials | 6 mm Gunmetal Black Figaro Chain Necklace

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Black Sale

CAD $59.90

CAD $47.92

8 mm Black Stainless Steel Cuban Chain Necklace

8 mm Black Stainless Steel Cuban Chain Necklace

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Black Sale

CAD $59.90

CAD $41.93

2 mm Black Stainless Steel Curb Chain Necklace

2 mm Black Stainless Steel Curb Chain Necklace

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Black Sale

CAD $54.90

CAD $43.92

Ties

Last, but not least. The tie may be an archaic fashion accessory but it has withstood the test of time and continues to rank popular across Europe. Ranging in styles, colours, lengths, and widths, the tie is yet another versatile fashion accessory that can make or break formal attire.

As we touch upon in our piece, How To Wear Neck Ties it’s the material of a tie that can really make it the centrepiece of a successful outfit. Silk neckties are ideal for luxury and high-end events, whereas woollen ties provide a more rustic look. The decision you make can, pardon the pun, really tie together your look and make the statement you intend.