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The Most Popular Accessories Across Europe

From watches to rings, sunglasses to gloves, Trendhim reveals the most popular fashion accessories currently dominating the European fashion market.

Integral to bringing an outfit together, fashion accessories are the ideal way to add hints of your personality into what you wear. As patterns, colours and styles come in and out of fashion, accessories such as watches, rings, chains, gloves and more, remain staples to a complete wardrobe, withstanding trend shifts.

To offer insight into the current European fashion landscape, we analysed Google search data across the last year (January 2022-2023) across European countries to reveal the most-searched accessory within each.

Europe’s Most Searched Fashion Accessories

In the UK, watches are the most popular accessory at 3,183,000 searches. This is followed by rings and sunglasses. However, rings are the most searched accessory across all European countries in our dataset - generating 7.7 million searches in the last year.



Accessory - Total searches (Jan 22 - Jan 23)*

Rings - 7,719,330

Watches - 7,666,270

Sunglasses - 3,760,940

Bracelets - 2,501,480

Necklaces - 2,139,250

Ties - 1,460,520

Scarves - 1,305,210

Gloves - 1,056,310

Belts - 868,240

Cufflinks - 711,600

Bow ties - 286,100

Pocket squares - 211,750

Tie clips - 162,620

*across European countries in our dataset (excl. Russia, see caveats)

In France, bracelets came out on top with 728,000 searches - and in Spain, ties generated 333,500 searches in the last year making, them the top most-searched accessory. Whilst, in Monaco, sunglasses take the top spot.

Reflecting the colder climates, in Belarus, gloves are the second most-searched accessory - and in Sweden, scarves are the third most-searched accessory.

1 The most popular accessories across europe1.1 How to style popular accessories

How To Style Popular Accessories

If you’re keen to keep up with the European fashion trends, then we’re here to help. Here are some timeless ways men can style some of the most popular accessories revealed in our research to give your everyday outfits more of an edge.

Watches

Believe it or not, there’s a right way to wear a watch when it comes to being fashionable. Whilst it may not be as crucial to your day-to-day outfits, more formal events that require you to be suited and booted can be totally altered by the way you choose to style this popular accessory.

Generally, you need to think about the metal colour, strap material and style of your watch depending on what you’re wearing. Wear your watch loose enough to have full use of your wrist and never, ever, wear your watch over a shirt sleeve. For more dos and don’ts of watch styling visit our guide on How To Wear A Men’s Watch With Style.

Ternion | Gold-Tone Dual-Time Watch With White Dial & Rust Leather Strap

Ternion | Gold-Tone Dual-Time Watch With White Dial & Rust Leather Strap

Engrave
Best Seller

CAD $199.00

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Gold-Tone Movement

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Gold-Tone Movement

Engrave
Best Seller

CAD $359.00

Moment | Silver-Tone Minimalist Dress Watch With White Dial & Rust Leather Strap

Moment | Silver-Tone Minimalist Dress Watch With White Dial & Rust Leather Strap

Engrave

CAD $119.00

Phantom | Black Stainless Steel Skeleton Watch With Black Dial

Phantom | Black Stainless Steel Skeleton Watch With Black Dial

Engrave
Popular gift

CAD $99.90

Casio Vintage AQ-230A-7DMQYES

Casio Vintage AQ-230A-7DMQYES

CAD $99.90

Dante II | Gunmetal Grey Stainless Steel Skeleton Watch With Gunmetal Dial

Dante II | Gunmetal Grey Stainless Steel Skeleton Watch With Gunmetal Dial

Engrave

CAD $379.00

Kevil | Dark Grey Slim Dress Watch With Dark Grey Dial & Brown Leather Strap

Kevil | Dark Grey Slim Dress Watch With Dark Grey Dial & Brown Leather Strap

Engrave

CAD $199.00

Dante II | Black Stainless Steel Skeleton Watch with Leather Straps

Dante II | Black Stainless Steel Skeleton Watch with Leather Straps

Engrave

CAD $299.00

Phantom | Black Stainless Steel Skeleton Watch With Gold-Tone Dial

Phantom | Black Stainless Steel Skeleton Watch With Gold-Tone Dial

Engrave

CAD $99.90

Casio Vintage AQ-230A-1DMQYES

Casio Vintage AQ-230A-1DMQYES

CAD $99.90

Memento Mori | Black Stainless Steel Skull Watch

Memento Mori | Black Stainless Steel Skull Watch

Engrave
Best Seller

CAD $239.00

Major | Gold-Tone Minimalist Stainless Steel Watch With Gold-Tone Dial

Major | Gold-Tone Minimalist Stainless Steel Watch With Gold-Tone Dial

CAD $149.00

Cicero  | Gold-Tone With Green Dial Vintage Chronograph Brown Leather Watch

Cicero | Gold-Tone With Green Dial Vintage Chronograph Brown Leather Watch

Engrave

CAD $359.00

Dante II | Gold-Tone Stainless Steel Skeleton Watch With Gold-Tone Dial

Dante II | Gold-Tone Stainless Steel Skeleton Watch With Gold-Tone Dial

Engrave

CAD $359.00

Kevil | Dark Grey Slim Dress With Blue Dial & Brown Leather Strap

Kevil | Dark Grey Slim Dress With Blue Dial & Brown Leather Strap

Engrave

CAD $199.00

Ternion | Silver-tone and White Stainless Steel Dual-time Watch

Ternion | Silver-tone and White Stainless Steel Dual-time Watch

Engrave

CAD $239.00

Dante II | Gold-Tone & Black Stainless Steel Skeleton Watch With Gold-Tone Dial

Dante II | Gold-Tone & Black Stainless Steel Skeleton Watch With Gold-Tone Dial

Engrave

CAD $359.00

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Silver-Tone Movement

Dante II | Black Stainless Steel Skeleton Watch With Black Dial & Silver-Tone Movement

Engrave
Best Seller

CAD $359.00

Mamut | Silver-Tone Stainless Steel Automatic Skeleton Watch

Mamut | Silver-Tone Stainless Steel Automatic Skeleton Watch

Engrave
Popular gift

CAD $359.00

Dante II | Silver-Tone Stainless Steel Skeleton Watch With Silver-Tone Dial

Dante II | Silver-Tone Stainless Steel Skeleton Watch With Silver-Tone Dial

Engrave
Best Seller

CAD $359.00

Rings

Rings have been an empowering accessory for men throughout history and today's no different. There are a few key tips for styling Europe's most popular fashion accessory to ensure it accentuates your style.

Go subtle or go statement, there’s no in-between when it comes to styling rings. We recommend no more than three rings per hand - that way you type a bit better! Other key ring styling rules have been broken down in our 4 Style Tips for Wearing Men’s Rings.

7 mm Matte Silver-Tone Stainless Steel Ring

7 mm Matte Silver-Tone Stainless Steel Ring

Engrave
Best Seller

CAD $44.90

Sentio | Silver-Tone Stainless Steel Curb Chain Ring

Sentio | Silver-Tone Stainless Steel Curb Chain Ring

Engrave
Best Seller

CAD $39.90

Gravel | Gold-Tone With Black Onyx Signet Ring

Gravel | Gold-Tone With Black Onyx Signet Ring

Engrave

CAD $54.90

Orisun | Silver-Tone Stainless Steel Larimar Stone Signet Ring

Orisun | Silver-Tone Stainless Steel Larimar Stone Signet Ring

Engrave

CAD $54.90

8 mm Silver-Tone Stainless Steel With Cut Grooves Ring

8 mm Silver-Tone Stainless Steel With Cut Grooves Ring

Engrave

CAD $39.90

Sentio | Silver-Tone Stainless Steel Flexible Mesh Ring

Sentio | Silver-Tone Stainless Steel Flexible Mesh Ring

CAD $29.90

7 mm Matte Black Stainless Steel Ring

7 mm Matte Black Stainless Steel Ring

Engrave
Best Seller

CAD $39.90

Orisun | Gold-Tone African Jade Signet Ring

Orisun | Gold-Tone African Jade Signet Ring

Engrave

CAD $59.90

Terra | 8 mm Black and Blue Bevelled Edge Tungsten Carbide Ring

Terra | 8 mm Black and Blue Bevelled Edge Tungsten Carbide Ring

CAD $59.90

Fortis | 7 mm Black & Rose Gold-Tone Damascus Steel With Titanium Inlay Grooved Ring

Fortis | 7 mm Black & Rose Gold-Tone Damascus Steel With Titanium Inlay Grooved Ring

Engrave
Best Seller

CAD $139.00

8 mm Polished Black Stainless Steel Angular Ring

8 mm Polished Black Stainless Steel Angular Ring

Engrave

CAD $44.90

Terra | 8 mm Black Bevelled Edge Tungsten Carbide Ring

Terra | 8 mm Black Bevelled Edge Tungsten Carbide Ring

Engrave

CAD $59.90

Aesop | 8 mm Silver-Tone Titanium With Natural Red Oak Center Ring

Aesop | 8 mm Silver-Tone Titanium With Natural Red Oak Center Ring

Engrave

CAD $69.90

Atlantis | Mother-of-Pearl Signet Ring

Atlantis | Mother-of-Pearl Signet Ring

Engrave

CAD $89.90

Ferrum | 8 mm Brushed & Polished Silver-Tone Stainless Steel Double Grooved Ring

Ferrum | 8 mm Brushed & Polished Silver-Tone Stainless Steel Double Grooved Ring

Engrave
Popular gift

CAD $54.90

Unity | 1/4" (6 mm) Silver-tone Stainless Steel Cross Ring

Unity | 1/4" (6 mm) Silver-tone Stainless Steel Cross Ring

Engrave

CAD $39.90

Gravel | Silver-Tone Stainless Steel Signet Ring

Gravel | Silver-Tone Stainless Steel Signet Ring

Engrave

CAD $54.90

Enthumema | 1/3" (8 mm) Brushed Black Stainless Steel Fidget Ring

Enthumema | 1/3" (8 mm) Brushed Black Stainless Steel Fidget Ring

Engrave

CAD $59.90

Hyperan | 1/3" (8 mm) Black Titanium Ring with Carbon Fibre Inlay

Hyperan | 1/3" (8 mm) Black Titanium Ring with Carbon Fibre Inlay

Engrave

CAD $89.90

Gold-tone Surgical Steel Compass Signet Ring

Gold-tone Surgical Steel Compass Signet Ring

Engrave
Best Seller

CAD $59.90

Bracelets

The key to styling men’s bracelets is the illusion of effortlessness. Whilst you may care enough to be researching how best to wear bracelets, your style should appear natural and unbothered. Some key ways to do this include ensuring your bracelets fit well, opting for natural materials and matching your bracelet style to the occasion. Explore more in our guide How To Style Men’s Bracelets Without Overdoing It.

Sunglasses

A summer staple, sunglasses are an easy way to look cool - whatever you’re wearing. The key to styling sunglasses is to choose a pair that best compliments your face shape i.e. rounded sunglasses for square-shaped heads or rectangular sunglasses for round heads. For men, the top of your sunglasses should follow the line of your eyebrows. And, it might go without saying, but don’t wear sunglasses in the dark - you don’t look cool, you just look silly.

More sunglasses styling tips can be found in our Sunglasses Guide.

Necklaces

Know what story you want to tell when it comes to the chain you choose to wear. Whether it’s an engraved dog tag, a simple chain or a pendant, each can convey a particular message about the type of style you prefer and the personality beneath the look.

Match the metal hue of your chain to the rest of your accessories for a complete metallic look that accentuates your chosen colour palette and provides a well-rounded look.

Check out our Ultimate Guide To Necklaces for more styling tips.

Ties

Last, but not least. The tie may be an archaic fashion accessory but it has withstood the test of time and continues to rank popular across Europe. Ranging in styles, colours, lengths, and widths, the tie is yet another versatile fashion accessory that can make or break formal attire.

As we touch upon in our piece, How To Wear Neck Ties it’s the material of a tie that can really make it the centrepiece of a successful outfit. Silk neckties are ideal for luxury and high-end events, whereas woollen ties provide a more rustic look. The decision you make can, pardon the pun, really tie together your look and make the statement you intend.